The full form of BBA is Bachelor of Business Administration. It is an undergraduate degree program in the field of Business Administration and one of the most popular bachelor degree programs after class XII in India.
It was developed to give a broad knowledge of the functions of a company and their interconnections. The course aims to build and establish an executive personality and managerial ability in its students. It also assist in developing a student’s unique leadership quality for a successful managing career in an organization or enterprise.
Eligibility:
Students seeking admission into a BBA institution are required to pass class 12th. Some institutions in India require a minimum 50 – 60% in entrance exams like NPAT, IPMAT, UGAT, FEAT, AUMAT, and BHU.NET. Other requirements may apply as it varies from University to University.
BBA Courses and Areas of Specialization:
- Finance
- Banking and Insurance
- Human resource
- Communication and Media Management
- Marketing and Information Technology
- Foreign Trade
- Hospitality and Hotel Management
- Hospitality and Healthcare Management
BBA Syllabus and Subjects:
The BBA course is a three (3) year undergraduate program divided into six (6) semesters. Below is an overview of the courses and subjects covered in the BBA syllabus.
- Business Mathematics & Statics
- Financial & Management Accounting
- Principles of Management
- Introduction to Operations Research
- Business Economics
- Production & Material Management
- Personnel Management & Industry Relations
- Business Data Processing
- Introduction to Psychology
- Business Analytics
- Micro Economics
- Leadership and Ethics
- Introduction to Sociology
- Organizational Behaviour
- Essentials of Marketing
- Corporate Strategic Management
- Human Resource Management
- Understanding Industry and Markets
- International Business Management
- Sales & Distribution Management
- Manufacture Planning and Control
- Retail Management
- Family Business Management
- PR Management
- Industrial Relations and Labour Legislation
- Entrepreneurship
- Commercial Bank Management
- Security Analysis
- Computer Applications
- E-Commerce
- Quantitative Methods
- Export/ Import Management
- Project Management
- Financial & Commodity Derivatives
- Financial Modelling using spreadsheets
- Consumer Behaviour
- Marketing Management
- Business Laws
- MIS / Systems Design
- Strategy
- Digital Marketing
BBA Career Opportunities:
While some BBA graduates usually opt to explore career opportunities in fields like Banking, Urban construction, real estate Management, Business Consultancies, advertising, manufacturing etc. Some significant career opportunities awaiting a BBA graduate include;
- Human Resource Executive
- Marketing Executive
- Marketing Manager
- Sales Executive
- Research and Development Executive
The average monthly Salary of a BBA graduate varies between 10,000 to 15,000 INR per month depending on the company.